It’s been roughly 22 years since the death of Christopher Wallace, better know as the “Notorious B.I.G.” or “Biggie Smalls” was killed in a drive-by shooting in Los Angeles. Now a few days before the 22nd anniversary of his death in 1997, his son CJ is launching a new cannabis brand to honor his father.
The brand’s first launch, Frank White, will be available starting April in limited-edition top-shelf flower, pre-rolls, vapes, gummies, apparel, pens, pencils, journals, sketch pads, and content, all with the intent on inspiring creativity. The name is one of CJ’s dad’s aliases.
“Ultimately I feel like he’d be really proud especially of how much positivity we are driving to normalize cannabis and finally reverse the stigma around it.”
Products will be sold on the company’s website, which is launching today, as well as pop-up stores and select retail locations.