Big Beer Companies are Spending BILLIONS OF DOLLARS On Cannabis THC-INFUSED BEER

Plenty of THC-containing cannabis drinks are already on the market in places where weed is legal for medical or recreational use: Seattle-based Tarukino makes both THC and CBD varieties of apple cider; rapper the Game has an edibles line that includes THC-infused lemonade; and a company called California Dreamin’, which has raised more than $2 million from investors, makes THC sodas in flavors like pomegranate and tangerine.

Cannabis and Beer

Lagunitas, Heineken’s fast-growing California beer label, bills its brew as “hoppy sparkling water.”

That’s because these cans of brew contain zero alcohol. Instead of booze, the beer-like beverage is made with THC, the main psychoactive ingredient in marijuana.

Called Hi-Fi Hops, Lagunitas’ cannabis drink is diving into the marijuana industry. In addition to a brew made with THC, beers are also available with CBD, the non psychoactive cannabinoid found in weed.

There’s one big drawback compared with regular beers: You can’t drink it at a bar.

But it seems the market is about to see a boom in psychoactive drinks backed by big corporate money: Not long ago Corona owner Constellation Brands invested $4 billion in a Canadian weed company, and shortly thereafter, fellow brewer Molson Coors announced it was teaming up with with a different Canadian marijuana company to “create [a] joint venture focused on non-alcoholic, cannabis-infused beverages,” according to a press release.

(Marijuana edibles and drinks are not currently legal in Canada.) Diageo, parent company of spirit brands like Johnnie Walker and Tanqueray, has also been seeking to invest in cannabis.

Pot still being federally illegal complicates things for manufacturers of such products, but numerous companies are still willing to make big-money bets that people will be chomping at the bit to sip, rather than smoke, their weed.

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